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We are delighted to be able to share this Master Plan with you, on our 50th anniversary.

This plan will shape the next 20 years of Sovereign Hill Museums Association and ensure we are able to be relevant and inspire future generations.

There has never been a more crucial time than now for re-investment in Sovereign Hill and we are grateful for the funding from the Australian Government’s National Tourism Icons Program as well as the support of so many to achieve our vision.

This 20-year Master Plan has been informed by key insight reports, including market research, an environmental road map, community engagement and staff surveys together with the global expertise from a consortium of consultants.

It sets a strong course for the future, and we’re excited to share it with you.

MASTER PLAN MEDIA KIT