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“If you want the present to be different from the past, study the past"

Baruch Spinoza

SH 170301 BW

We are delighted to be able to share our Master Plan with you.

This plan will shape the next 20 years of Sovereign Hill Museums Association and ensure we are able to be relevant and inspire future generations.

There has never been a more crucial time than now for re-investment in Sovereign Hill and we are grateful for the funding from the Australian Government’s National Tourism Icons Program as well as the support of so many to achieve our vision.

This 20-year Master Plan has been informed by key insight reports, including market research, an environmental road map, community engagement and staff surveys together with the global expertise from a consortium of consultants.

It sets a strong course for the future, and we’re excited to share it with you.

If you would like to learn more about the Australian Centre for Rare Arts and Forgotten Trades (CRAFT) and to sign up and be of the community - Click Here

If you would like to learn more about the Australian Centre for Gold Rush Collections and to sign up and be of the community - Click Here

MASTER PLAN - Phase 1