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About us

Sovereign Hill is a living museum presenting the story of Ballarat as a goldrush boomtown. Gold was discovered here in 1851, triggering the greatest alluvial gold rush the world has ever known. The sleepy pastoral settlement of Ballarat grew rapidly into a fine provincial city built on the wealth derived from its gold.

Covering 15 hectares of a former gold mining site, Sovereign Hill's Outdoor Museum brings the gold rushes to life through a living township with diggings, underground mines, costumed characters, coach rides and 1850s shops, trades, schools and dwellings.

The Outdoor Museum experience is supported by AURA, an evening sound-and-light show illustrating the history and importance of gold in our region.

Sovereign Hill opened on Sunday, 29 November 1970. It was born from a vision in the 1960s when community groups sought to preserve the city's vibrant goldrush heritage and the story of its impact on our nation.

Now an Australian tourism icon and a winner of major tourism awards, Sovereign Hill attracts some 450,000 visitors annually. The Outdoor Museum enjoys international renown as a living museum featuring rare trades, working machinery and exhibits, costumed interpreters and visitor participation.

In all, some 350 staff work to bring our goldrush story to life. They are supported by over 250 volunteers who help bring the Outdoor Museum to life and assist with curatorial work and tour guiding. 

Sovereign Hill acknowledges the Wadawurrung people as the Traditional custodians of the land on which we operate. We pay our respects to their Elders past and present, and to all of the Aboriginal and Torres Strait Islander people who live and work on Wadawurrung Country. We acknowledge their unceded sovereignty over Wadawurrung Country, and the ongoing hardship and trauma as a result of colonisation. The history and continuous culture of the Wadawurrung people is an important part of our shared story.

For trade enquiries, contact our Marketing Department:
Telephone 61 3 5337 1100
or email

For group bookings, contact:
or fax 61 3 5331 1528

The Sovereign Hill Charter

Our Purpose
Connecting people through our history to adapt for a better future.

Our Mission
Providing meaningful immersive experiences that tell stories of our humanity.

Our Values
Our values identify how we will interact with each other, our visitors and our stakeholders.

  • Integrity - Our business is conducted with honesty and integrity.
  • Safety - Ensuring the safety of our people and visitors underpins everything we do.
  • Sustainability - We strive to balance social, environmental and economic priorities.
  • Respect - We respect each other and we respect our visitors, partners, resources, reputation and collections.
  • Service - We are passionate about creating a positive and memorable visitor experience.
  • Equality - We are committed to achieving equality and we value diversity.

Sovereign Hill Board

Sovereign Hill is a not-for-profit, community-based, cultural tourism organisation administered by The Sovereign Hill Museums Association. The Association is controlled by a Board, which is elected by members of the Association, and serves in a voluntary capacity.

The Board’s responsibilities include the appointment of the Chief Executive Officer, who is responsible for managing Sovereign Hill. Board members meet regularly to monitor Sovereign Hill’s progress against the goals and objectives set out in the Corporate Strategic Plan and report to Members at the Annual General Meeting of the Association. They also assist the CEO with the task of capital fundraising to underpin the Association’s long-term financial viability.

Craig Fletcher – President
Elected to the Board in 2020. Chairman of the President’s Advisory Committee. Ex-officio member of all Board Trusts and Committees. Extensive experience working with a wide range of stakeholders and the Ballarat community as a former Councillor and Mayor. Craig currently runs his own private building surveying company and has more than 35 years’ experience in project management and delivery.

Chris Alizzi
Elected to the Board in 2017. Chairman of the Finance and Risk Committee. Member of the President’s Advisory Committee. Extensive knowledge of business operations and financial oversight as an Automotive Dealer Principal.

Catherine Brown
Elected to the Board in 2020, Catherine has a deep background experience in Human Resources having owned and managed her own business as well as working in the higher education sector. Catherine is a graduate of the Australian Institute of Company Directors (AICD) course.

Damien Butler
Elected to the Board in 2005. A Past-President. Member of the President’s Advisory Committee and Narmbool Committee. Principal of Butler Pty Ltd, a Chartered Accountancy Practice. Damien is a Chartered Accountant and Chartered Taxation Advisor.

Angela Carey
Elected to the Board in 2015. Angela is an Engagement Practitioner and also a former Editor of the Ballarat Courier.

Adrian Doyle
Elected to the Board in 2010. A Past-President. Member of the President’s Advisory Committee. Chairman of the Narmbool Committee. Certified Practising Valuer. Director of a Property Consulting Firm based in Ballarat and operating across regional Victoria.

Marie Jackson
Elected to the Board in 2020, Marie is based in Melbourne and has a background in tourism, business events and destinational marketing. Marie has board and governance experience, serving as a board member of the Melbourne Convention and Exhibition Centre as well as the Indigenous Art Code Limited.

Peter McCarthy
Elected to the Board in 2010. Former Board member 1981-89. Member of the Sovereign Hill Master Plan Steering Committee. A Chartered Professional Engineer, Peter has served as a non-executive director of five public gold mining companies.

Judy Verlin AM
Elected to the Board in 2011. Member of the President’s Advisory Committee and the Sovereign Hill Master Plan Steering Committee. Strong connections to the Ballarat community having served a number of terms as Mayor of the City of Ballarat.

If you would like more information about Sovereign Hill, please contact us.

To learn more about supporting Sovereign Hill click below.

Supporting Sovereign Hill