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Tourism Awards 2016 Winner

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Sovereign Hill Bags Major National and State Tourism Awards


Hall of fame 2016 logo






Gold! Gold! Gold! It’s a Hat-trick in 2016

- RACV People’s Choice for Favourite Regional Attraction Experience
- Victoria’s Major Tourist Attraction

Sovereign Hill has just had another amazing night of success at the Victorian Tourism Awards.

On Thursday, 24 November, at the 2016 RACV Victorian Tourism Awards, we were named Victoria’s Major Tourist Attraction, winning the Gold Award for the third consecutive year, and gaining us Hall of Fame status (again) for this category.

We were also awarded Silver for our ‘Christmas in July: Winter Wonderlights’ event, and we won the RACV People’s Choice Award for Favourite Regional Attraction Experience for the second year in a row.

This is a wonderful recognition of the efforts of our staff and volunteers in so consistently delivering excellence in visitor experiences across all our markets. And we owe a huge thank you to all our visitors for their continued support!

We now go on to represent Victoria at the Qantas 2016 Australian Tourism Awards next February, in Darwin, where we will hope for another success at national level (having won the national award for Major Attraction in 2015).




2015 Qantas Australia National Tourism Awards
- Major Tourist Attraction

On Friday 5 February at the 2015 Qantas Australia National Tourism Awards at a gala awards ceremony, Sovereign Hill was named Australia’s Major Tourist Attraction.

This achievement reflects great credit on the enduring quality of our cultural and heritage tourism experience. In 2014/15, Sovereign Hill attracted over 700,000 admissions, making it one of the largest attractions in regional Victoria. Its award-winning reputation draws tourists to Ballarat who may otherwise not have visited the region.

This is the third time that Sovereign Hill has won the National Award, winning the title of Major Tourist Attraction in 1993 and 2005 also. Judged on its service culture, a sound business plan and innovative marketing program, as well as its role within the community, Sovereign Hill was judged by a panel of industry professionals and beat out other well-known attractions including Port Arthur Historic Site and Taronga Zoo in the category for the Major Tourist Attraction Award.




2015 RACV Victorian Tourism Awards
- RACV People’s Choice for Favourite Regional Attraction Experience
- Victoria’s Major Tourist Attraction

At the 2015 RACV Victorian Tourism Awards event in Melbourne, Sovereign Hill won two significant major awards.

Firstly, we were adjudged as the RACV People’s Choice for Favourite Regional Attraction Experience. This was a new category, voted on by the visiting public who obviously enjoyed coming here and supporting us!

Secondly, we were crowned as Victoria’s Major Tourist Attraction for the second year running. We now move to the National Awards in February 2016 as Victoria’s winning entrant in this category. The challenge continues to grow!

Both achievements are a credit to our Board, management, staff and volunteers who all contribute so much to our unique museum. Cultural tourism is a key driver for Victoria, and Sovereign Hill is a vital component of this sector.

We are thrilled that Sovereign Hill has been recognised through these awards. We continuously strive to deliver new experiences to our visitors and we are proud that our innovative achievements, through events like ‘Christmas in July’, have been recognised.

We also thank our visitors who not only voted for us in the People’s Choice Award, but continue to visit Sovereign Hill each year.



Winner Vic Tourism Group Photo 2016


Left to right: Rear - Michelle Smith, Mark Karlovic, Tracey Lewis-Jones, James Baker, Nicole Roberts, Adrian Doyle and Chris Hutton
Centre - Natalie Pickett, Samantha Mackley and Garry Burns
Front - Jeremy Johnson, Pam Kershaw and Jarrod Page